Panthers' attendance gets closer look: Puck Money
Is this scene finally behind the Cats?
Received an email from Rob, a college student who runs/edits Puck Money, a phenomenally well-researched blog covering various business aspects of hockey, giving me a thoughtful heads-up ton article he posted yesterday concerning the Panthers, specifically their attendance: why it is at it's current level and how to improve it. This is part of a series Rob has been composing, taking a look at all of the "lower-rung" clubs (my quotes), attendance-wise. It's a good read, and he's got a pretty solid handle on not only Florida's situation, but those of the other clubs he's covered. The link to his Panther story resides here.
If I had to critique the post at all, I would only add the positive influence that Palm Beach County (just to the north of Broward County/Fort Lauderdale) has on attendance. Many - including myself - are from this (rather affluent) area of South Florida, and a healthy number of season ticket holders reside there. For the record, I am not one of the affluent, and please stop calling me Shirley.
The BankAtlantic Center is indeed a beautiful, fan-friendly building located on the cusp of the Everglades. It's unlike any other arena location in the league. Wide common areas and bright colors dominate, large windows give a tremendous view of the wildlife preserve to the west, and spacious hallways contribute to the atmosphere. They also put on a heckuva show inside. The production values are superb. It's first class.
Based upon distance and my work schedule, I don't get to nearly as many games as I would prefer, but it is always a pleasure heading to the BAC. Yes, it's a bit outside of town. But the roadways are all well maintained and designed - for the most part - to handle the volume on bigger nights. As Rob mentioned, the parking is well laid out. The food is above average and the vending prices are par for the course.
Very few folks have had to pay face value for tickets this year - as has been well-documented - but the simple strategy of getting fannies in the seats has slowly worked, and a demand for tickets is growing. But make no mistake: this is a DIRECT result of the on-ice product; the cheap admission has certainly helped, though I believe attendance would still be up dramatically based simply on the team's play and record. Bang out a playoff round and that demand will remain next year, minus the deeply-discounted seats.
Personally, I see "our" arena as a unique jewel among the typical cookie-cutter industrial-style buildings with very little character located in the heart of a metro-area. Like Brad Wesley said of his niece's choice of workout music: "That sh*t's got no heart."
Anyway, be sure to set up a link to his site for what promises to be good stuff in the future.
0 recs |
5 comments
|
Comments
The easiest way to get back the fan base is to put a good product on the ice. If you notice, the southern teams that have had good consistent success, Carolina, Dallas, Tampa to an extent, have had good product on the ice. The ones that struggle, Nashville, Phoenix, Florida, haven’t had much success. The easiest way to quiet the critics is to play good hockey.
by Zachary Zielonka on Feb 25, 2009 10:49 AM EST reply actions 0 recs
Fully agree, cool…
There has been a sea-change in regard to the Panthers in South Florida over the past two months or so, and it’s had nothing to do with ticket deals (though that hasn’t hurt).
by Donny Rivette on Feb 25, 2009 10:57 AM EST up reply actions 0 recs
The only problem with that is that no team will be consistently successful. Hopefully this run lasts a while and the fans stick around.
I’ve been to two games over Christmas at the BAC and it’s probably the nicest arena I have been to see a game.
Pension Plan Puppets: A Toronto Maple Leafs blog and a group therapy session.
by PPP on Feb 25, 2009 11:48 AM EST up reply actions 0 recs
You don’t believe His Holiness The BettMan can bring balance to the force and true parity to the league?
Heathen.
by Donny Rivette on Feb 25, 2009 2:02 PM EST up reply actions 0 recs
Results brings attendance
For all that is said about “sun belt” teams, the main factor in game attendance is the on-ice product. People don’t want to go to games to watch their team lose. The truly hardcore will go no matter what, but the more casual fan will only go when the team is a winner. Teams in more “traditional” hockey markets have had and continue to have attendance problems when the teams struggle. People seem to forget how the Sabres almost went bankrupt a couple of years ago.
My brother and I went to a game against the Red Wings in Buffalo one
of the last years before the lockout. You think that Rangers, Leafs and Canadiens games in the BAC are bad? You should have seen that game. First, the arena was at least a third, and probably half empty. At least half of the people in the place were wearing Red Wings jerseys. Given the number of Ontario plates in the parking lot, I’m inclined to believe it was a lot of road-tripping Wings fans from the Windsor area making the drive because the tickets were cheaper. I’ve only lived in Florida for a couple of years and this is my third season of attending Panthers games, but I have never seen the BAC as empty as the HSBC was that night, and I have never seen an away crowd that overwhelming. A couple of years later, under new ownership, the team has improved and attendance is back. Yes, there was some ticket discounting, but it’s mostly weeknight games.
And, for the record, there’s nothing wrong with discounting tickets to fill the seats. A lot of teams do it, especially for weeknight games or games against less popular teams (Tuesday night against the Thrashers, anyone?).
by Johnny B on Feb 25, 2009 2:50 PM EST reply actions 0 recs

by 

























