POLL: MSG to introduce "virtual ads" on glass - goodness or badness?
This story has gotten a bit of play over the past few weeks, but it looks as if - short of corporate logos on uniforms - a hockey fan's worst aesthetic nightmare is coming to a televised game near you (actually, tonight in New York):

From Sports Business Journal:
"Virtual ads are the truest form of immersive advertising," said Dan Ronayne, executive vice president and general manager of MSG Networks. "This puts a brand right in front of a game in a way that is prominent and impactful."
And don't forget "intrusive".
I get called out routinely for my old-school hockey mentality, fondly recalling the days of sponsorless icings, a thankful lack of pre-game pyrotechnics, and sheets of ice and dasherboards whose only prominent artistry was provided by the red and blue lines. Witness:
An innocent age. But of course, times change and streams of revenue must be expanded or created. It was only a matter of time before ads migrated their electronic way up the boards.
Thanks to Kukla's Korner for the link.
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Comments
I dunno, it’s not that bad. Also, if it obscures fans behind the glass so they don’t stand up and wave whenever the play is nearby it might be a net win.
Pension Plan Puppets*
* Blog contains less than 2% puppet content by weight.
by Chemmy on Apr 20, 2009 3:42 PM EDT reply actions 0 recs
But then where will “The Frozen Moment” come from?
by Donny Rivette on Apr 20, 2009 4:00 PM EDT up reply actions 0 recs
Absolute badness, and absolutely expected. Always figured MSG would be first. Can’t wait for their jerseys to follow suit, as they’re tailor-made for it: “‘R’ is for ‘Rent-a-Car!’ … ‘A’ is for ’ACE!” …"
Side note: All ad execs who use “impactful” should be shot on sight. Actually, that should be the policy for all ad execs, period (but I repeat myself), but then we run into a resource issue…
Lighthouse Hockey: Side effects may include Weight gain and frequent game loss.
by Dominik on Apr 20, 2009 4:05 PM EDT reply actions 0 recs
As long as MSG-B doesn’t decide to tag along on the issue. I’m all for it. If I have to get stuck seeing it, then of course not.
Die By The Blade - An SB nation destination for Sabres fans everywhere
by Zachary Zielonka on Apr 20, 2009 4:23 PM EDT up reply actions 0 recs
Irony of the week: there is an MSG ad at the top of my page.
Spooky…they’re listening…
by Donny Rivette on Apr 20, 2009 4:25 PM EDT up reply actions 0 recs
He said it best...
“This puts a brand right in front of a game…”
Nothing should be put in front of the game. To me, this is almost as bad as the overlay advertisements that take up half the screen while the game is going on.
The Cannon -- A Columbus Blue Jackets Blog
by Andy Newman on Apr 20, 2009 4:27 PM EDT reply actions 0 recs

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