Florida Panthers president Michael Yormark has decided to go all Ted Leonsis and write a blog, presumably for the millions of Michael Yormark fans.
Juicy stories about failed advertising partnerships and chasing away the lingering ghost of Mike Keenan at the BAC should be just the thing to connect with new fans.
Jokes aside, I welcome his entry into this arena, and seriously hope he brings some depth and gritty insight to the often-overlooked war-room that is the team front office. A fascinating entry to a world unseen by most of us.
But I wouldn't want to open his email on July 2nd...