Great Moments in Panthers Marketing: "sell" the free agents
by Donny Rivette on Apr 20, 2010 7:58 PM EDT
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Falling solidly in line with elevator shaft and urinal advertising, the Panthers have unveiled the latest Grand Idea from Sunrise: sponsorship of the offseason.
Undoubtedly seeking positive press in what's been a tough stretch for parent Toyota, luxury brand Lexus has partnered with the Cats for something hailed as "a fully integrated promotion". Sounds reasonable.
In essence, everything that goes down with the organization this summer will be prefaced with "The Panthers 4th Period Driven By Lexus" or some such variation. According to the Official Site:
Examples of offseason initiatives include the Panthers Countdown Caravan, Draft Party, free agency transactions and more, which will all be part of the Panthers 4th Period driven by Lexus.
Ummm, "free agency transactions" now have an official sponsor? Will Fujio Cho be joining GM Randy Sexton in making the South Florida pitch to potential signees on July 1st? Granted, Sexy's gonna need a lot of help on the free agent recruiting front, given what remains in the rear-view mirror, but still...
Hey, we're all about SSE profitting - and offsetting losses - from the product they finance by selling sponsorships to willing corporate partners, but the inclusion of "free agency transactions" in the announcement is just weird.
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Weird?
Shameless is a better description. Like we need to be reminded all summer that the Cats choked – again – and there were no furballs within 20 miles of the BAC. Lexus must need a tax writeoff, but I never thought of the Panthers as a charitable organization.
maybe just maybe they will skip on aquiring talent and scoring possibly trade that 3rd pick for a brand spankin new nice and big HD scoreboard....because there is no room for true talent but there is always room for more ads!
Big shiny HD scoreboard advertising screen…. I can see it now…..With the 3rd overall pick in the 2010 NHL entry draft the florida panthers select a brand new HD scoreboard!
LETS GO HEAT!! LETS GO PANTHERS!! GO FISH GO!! GO FINS!
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I guess they’re planning on throwing in a new Lexus to try and convince players to sign with/waste the end of their career with the Panthers
by HockeyAndLoathing on Apr 21, 2010 2:33 PM EDT reply actions
The Heat beat them to it
You guys have seen the summer of 2010 ads right
2009 NY Phin PhansFantasy League Champion
2009 Best Regular Season Record in NYPPL.
2010 The Jim Mandich NewsFlash Award Winner.
Missed that so far. Got a link or just head to the main site?
by Donny Rivette on Apr 28, 2010 3:59 PM EDT up reply actions
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