I hope this letter finds you well and you are having a wonderful summer. It’s been an incredible last few months here at Sunrise Sports & Entertainment with General Manager Dale Tallon remaking this Florida Panthers team through trades and free agent signings, and the BankAtlantic Center maintaining its reputation as the "Center of it All" with sold out concerts such as Katy Perry and Rihanna, as well as a run of 16 Cirque du Soleil performances. That said, we are all looking forward to Panthers Opening Night on Oct. 15 and an incredible schedule of concerts and shows including the recently announced Jay-Z and Kanye West concert.
Received this in my email a few minutes ago, the first solicitation for Club Red.
That said, we wanted you to be one of the first to know about the plan for the most significant and innovative renovations in BankAtlantic Center history. According to our planned timeline, beginning in July 2012, sections 134,101, and 102 will be part of our new ultra-premium all-inclusive area named Club Red.
Club Red will be a cutting edge, innovative seating experience that will include high-end cuisine and beverage options in a plush and expansive bar and lounge area overlooking center ice (directly behind Pantherland), and tickets to the premium lower bowl seats in your section for all games and events. Not only will Club Red be located in the best area in the building – close to the stage for shows and at center ice for Panthers games – but membership will also include exclusive VIP parking privileges.
So before Club Red membership packages become available to the public on October 1st, 2011, we wanted to give you, some of our most valued and dedicated customers, the exclusive opportunity to purchase tickets now, and have your seat location of choice. For more information, please contact your account representative directly.
We look forward to sharing this new entertainment experience with you, your family, and/or organization. Additionally, please feel free to contact me if you have any other questions or comments in regards to this transition. Thanks again for your continued support and I look forward to seeing you on opening night.
Michael R. Yormark President & COO Sunrise Sports & Entertainment