This is what I am sending to him...
I write this letter to you for a couple of different reasons. The first is to thank you for your business knowledge and its application to this team. I understand the financial burdens that any business takes on as I own a company myself. The sponsors that you brought in have been a great blessing to this team. I know some people may not like it but it helps keep the doors open and allows us to bring in good players. As a Panthers fan I am grateful for that. However, some things do concern me, the first of which is Club Red.
From a business perspective I understand that you want to offer something different and have a competitive edge. The way that this came about though has left quite a sour taste in most die hard fans mouth. These are the same fans that have shown up over the years while the team was basement dwelling. These are the fans that have countless times defended this team. Basically we show up and support the local boys. The move for Club Red and relocating some of these fans have led to some not renewing their tickets. You may believe that you'll get them back or simply replace them, but what happens if this team has a couple of bad years and attendance goes down again? Do you think these fans will want to return? In a business sense that is not a good move. As I've stated before I understand the move to have a "Club Red" but the way that it came about was not a sensible one.
The last topic that I would like to mention to you is the whole Twitter debate. I understand no one likes to be called names or be made fun of. However, as our CEO you represent this team to the nation. I notice how you love to defend the team on Twitter which is a great thing. Taking it to a personal level with fans of other teams is too far. You are an executive of a team that is just now starting to make noise for all the good reasons. The tweets to several fans have completely crushed that. No one will remember how this team played hard and sacrificed to get to where they are at for game 7. All they will remember is that we lost game 6 and that the CEO got into it with fans.
You, by your actions, have cheapened this team. On a business level this is a terrible mistake. I expect you to "man up" if you will and apologize. It's ok to be wrong at times. We are all in fact human and sometimes our emotions do get the best of us. Please for the sake of this franchise apologize. It happens and we get it. We will forgive you. I appreciate the fervor you have for this team and the success you want to see happen. We want that as well. I know that your business sense will help guide you in all your endevors. Regards.