Keeping up with color puns, the Florida Panthers new marketing slogan for the season will be "RED Rising".
#REDrising We won the division and we're just heating up.— Florida Panthers (@FlaPanthers) June 25, 2012
A poll and more after the jump...
More on RED Rising from the Panthers' official release here, which describes the meaning behind the "Rising". According to Jon Bois's Sloganalysis, this will fall under the heart/hustle/pride slogans, where the Panthers 11-12 slogan "We See Red" was listed last season. As you can see from the chart, the "We See Red" slogan finished above .550, with the 10-11 slogan "We Came to Play" finishing below .450. So if the numbers are right, the heart/hustle/pride slogan should steer the Panthers above .500 this season.