In general, you never want — how should I say this? — to rely on one player to really be the spokesperson, the face of your franchise. That said, we're in a very competitive marketplace and star power sells. At the end of the day, people want to come out and see superstars.
— Panthers prez Michael Yormark in an article by the Sun-Sentinel's Mike Berardino discussing the draw of "star power" in the South Florida sports market