Want to know a bit more about the SB Nation logo redesign process?
Link
voxmedia.com
We were lucky enough to have been blessed with a terrific starting point via National Mario's logo from last summer, the basic components of which were faithfully carried over - and we weren't negotiating away any major portion of it. A very interesting read as to what the thought process is when heading into a massive rebranding effort (warning: language gets a little colorful).
