On a recent trip to Florida, (we were) watching the NHL Network and the MLB Network in a fashionable establishment (okay, it was Dune Dog). There is no comparison between the slick, well-financed MLB product and the NHL‘s more frugal competitor. But, surprisingly, there were people watching the NHL Channel on several TVs around the joint.
Few in Canada understand what a lifeline it is to hockey fans served intermittently (or not at all) in the U.S. by Versus and NBC. It might do better, however, to concentrate on the American fans who are starved for something/ anything in markets that place hockey below bass fishing. Currently, the content seems too Toronto/ Canadian biased to us. That market is already super-saturated by Canadian coverage on the three sports networks and CBC. Concentrate more on the guy in Alabama or Arkansas who must persevere with his hockey passion. And more cowbell.
