nhl-marketing Stories - Litter Box Cats
Can the NHL benefit from the NFL and NBA lockouts?
Hockey fans usually fit into one of two groups: Group A fans are generally provincial thinkers who define themselves as traditionalists. They have little regard for any teams or cities outside of the homes of the vaunted Original 6. Group B fans love hockey in almost any form and can be...
Where does Tampa Bay end up in the media pecking order of the NHL's Final Four?
Let's play a little game of speculation. We all know how the NHL and the traditional media regards the Tampa Bay Lightning. Not only is it a "South-least" Division team, but it's also one of those supposedly "unworthy" Sun Belt teams. While the arrival of Steven Yzerman has stemmed some of the...
Why I Wasn't a Fan of This Year's Winter Classic
For a couple months leading up to this year's edition of the Winter Classic I was fairly opinionated about the fact that I just wanted it to be over already. "But why? It's a huge spectacle! It's good for the game! It brings in the casual fans! Don't you get it?" Well dense, condescending twitter...
Kings Gameday: Meet The King!
<!-- BEGIN WIDGET --> Next Game Chicago Blackhawks @ Los Angeles Kings Monday, Jan 3, 2011, 6:00 PM PST Staples Center Complete Coverage > <!-- END WIDGET --> The NHL & Stan Lee unveiled their newest super hero, and guess what? It's The King! His super powers are super...
Enhancing the Viewer's Hockey Experience with Isolated Cameras on Players
Last Friday, I've tried to make the case that more noise from an organized group of fans at Devils games would enhance the fan's experience at games. Given the comments, it was pretty well received and I hope that people who did read it will try to raise a little more hell in tonight's game...
Lightning exhibition play: Keep it in the Southeast
Last preseason saw the Lightning trek across the continent, playing an excruciating schedule (and carrying a huge roster) during the month of September. Winnipeg, Manitoba; Everett, Washington; Saskatoon, Saskatchewan; Loveton, Colorado; Norfolk, Virginia; Atlanta, Georgia. Through the west and...
Parody will be replayed
Everyone is loving the fan-generated parody NHL playoff commercials that are popping up on the web. Puck Daddy has a post with some of the best of the bunch that are out there. The only one that's missing is "What if Darren Puppa had worn a back-support belt?" Ok, not the only one that's...
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