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Sleeping Soundly in a Small Market

Not only does Florida have the whole eight-year playoff drought thing shared with Columbus, but also the "small or limited market" moniker.
An interesting read from the Columbus Dispatch, focusing on the Blue Jackets' perceived anonymity, which parallels the Panthers in a remarkable number of ways.
"I think there are probably a half-dozen NHL brands that stand out," said Don Hinchey of the Bonham Group, a Denver-based sports marketing firm. "Others go in the middle-recognition level, and the rest you rarely think of at all. Columbus falls in the latter category."
Fascinating stuff.